Nintendo, Wii Have A Problem - Gaming Consoles

Thursday, December 20, 2007

Nintendo, Wii Have A Problem




If you are one of the many that’s been interested in buying a Nintendo Wii this holiday season then you are aware of just how difficult it has been to get one and people are capitalizing on that fact, and so are many retailers. Some retailers selling Wii bundles for as high as 650 dollars.While it is clearly fantastic news that Nintendo is selling out of Wii consoles around the world at such a fast rate, it also leaves some negative consequnces as the company is in the tricky position of not really being able to properly plan out the next few months of releases due to the lack of new systems available.
Additionaly Nintendo has been forced to pull ads for its Wii console because of the high demand.The company has said that the adverts for the console will be replaced by adverts for its handheld console, the Nintendo DS. A Nintendo spokesman is reported to have said: "We have been running the campaign all year round, but we want to take a responsible stance this Christmas and not fuel demand".
According to Nintendo production has been stepped up to 1.8 million units a month, however it has still not been able to meet the demand.The volume of searches for "nintendo wii" has increased 158% since November 2006, while searches for "wii" have increased by 278%.
One offer that may help thwart some of the high-priced console bundles and lets consumers buy a Nintendo Wii alone at suggested retail is the Wii rain check program offered by GameStop and Nintendo. Consumers wanting to buy a Nintendo Wii can stop by a local GameStop retailer and reserve a Wii for pick-up sometime before January 25. You will receive an empty game case with a slip inside that guarantees you a console, and GameStop will give you a call when it arrives.

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